Store Observation

I chose to observe the Best Buy store because i feel that they mostly market to older adults who have the money to buy electronics not only for themselves but for their kids as well. The best buy has a very bright blue and yellow sign and a large arching building. Inside new hip hop and pop music plays and the store is separated into different sections. Items were displayed on racks or tables so that they could be picked up and examined. The floor was all carpeted and there were only signs to indicate which section of the store or subsection you were in. The cashier area was in the front of the store and there were different check out aisles for customers to purchase products.

I think that the store design is trying to project an image of being modern, and connected. The store portrays itself as new and hip and all of the products back up this image as everything new in electronics can be found there. The bright colors and flashy displays add to this image as well as the products that sit out showing the availability of newer items.

Customers interact with the different elements of the store by picking up and trying out different products. People cruise through the store and pick up ipods, watch televisions, and play videogames. People interact with products by actually seeing how products work and what the typical user experience consists of. I found a few things to be interesting first that in Paco's money zone area best buy had their customer service area. A little further to the right they did have their computer section which I would assume is their highest selling object. Second i found it to be interesting that their TV' s were in back because I rarely go that far into the store and i would assume other customers don't as well and I enjoy looking at different TV's. Overall I felt that the store was very well designed.